Our Values

We affirm the inherent worth of every person through how we treat one another.

DIGNITY

DISCOVERY

We stay curious, open to trying new things, and create space to learn and improve.

EXCELLENCE

We take pride in our work, bringing care, effort, and focus to everything we do.

Our Name, Our Logo

Recognised for its distinctive shape and bold geometric patterns, the Agaseke — or Peace Basket — is a Rwandan symbol of unity and community, principles that guide everything we do.

Our logo pays tribute to our rich cultural heritage and reflects how Sasa Sport is woven together by the strength of our people and the spirit of our values.

The name Sasa Sport comes from the Kiswahili word sasa, meaning now. It’s a call to action — a reminder that it’s never too soon for young people to begin shaping their futures.

Although we are based in Rwanda, our name reaches beyond borders. Kiswahili is spoken across East Africa and beyond, connecting us through a shared language.